Privacy Policy

Summer’s Dream Tanning Studio
Effective Date: September 13, 2026
Last Updated: September 13, 2026

Summer’s Dream Tanning Studio (“Summer’s Dream,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, store, and disclose information when you visit our website, create an account, purchase a membership or other service, complete a form or tanning acknowledgment, communicate with us, or otherwise interact with Summer’s Dream Tanning Studio.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

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1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

Contact Information

• First and last name

• Email address

• Telephone number

• Mailing or billing address, when applicable

Account Information

• Customer account information

• Login and account identifiers

• Membership status

• Purchase and transaction history

• Customer preferences

Tanning and Consent Information

When necessary to provide tanning services, comply with applicable requirements, or maintain appropriate customer records, we may collect information such as:

• Date of birth

• Age verification

• Tanning acknowledgments and consent records

• Electronic signatures or typed-name acknowledgments

• Dates acknowledgments were completed

• Parent or legal guardian information when applicable

• Records regarding acknowledgment of tanning warnings

• Protective eyewear acknowledgments

• Other information voluntarily provided through our tanning consent or intake forms

Please do not provide medical or health information through our website unless the form specifically requests information necessary for the service being provided.

Purchase and Membership Information

When you make a purchase or enroll in a membership, we may collect information concerning:

• Membership plan

• Purchase date

• Products or services purchased

• Billing status

• Renewal information

• Discounts or promotions used

• Payment transaction information

Payment card information may be processed by third-party payment processors. Summer’s Dream does not necessarily receive or store your complete payment card number.

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2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies.

This may include:

• IP address

• Browser type

• Device type

• Operating system

• Pages viewed

• Referring website

• Date and time of visits

• Website interactions

• General geographic information derived from an IP address

• Cookie and device identifiers

We may use this information to operate the website, understand how visitors use it, improve website performance, prevent fraud, and evaluate our marketing efforts.

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3. How We Use Your Information

We may use personal information to:

• Provide tanning services, products, packages, and memberships

• Create and maintain customer accounts

• Process purchases and membership payments

• Administer recurring memberships

• Verify membership benefits

• Maintain customer and transaction records

• Process tanning acknowledgments, consent forms, and electronic signatures

• Verify age and parent/legal guardian information when applicable

• Communicate regarding purchases, memberships, account activity, or studio services

• Respond to questions and customer-service requests

• Send appointment, account, payment, or service-related notifications when applicable

• Administer discounts, promotions, and loyalty benefits

• Maintain records required for business, safety, or legal purposes

• Detect and prevent fraudulent or unauthorized activity

• Maintain and improve our website

• Analyze website traffic and performance

• Comply with applicable laws, regulations, legal processes, and governmental requests

• Protect the rights, property, safety, and security of Summer’s Dream, our customers, and others

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4. Tanning Acknowledgments and Electronic Signatures

Summer’s Dream may use electronic forms to obtain customer acknowledgments, consents, and other records related to tanning services.

When you electronically sign a document, type your name as an electronic signature, check an acknowledgment box, or submit a consent form, we may retain the information associated with that submission.

This may include your name, date of birth, acknowledgment responses, electronic signature, date and time of submission, and other information associated with the form.

These records may be maintained for legal, regulatory, operational, and recordkeeping purposes.

For customers under 18, we may also collect information concerning a parent or legal guardian when required.

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5. Payment Information

Payments made through our website may be processed by third-party payment service providers.

These providers may collect payment-card information and other financial information necessary to process your transaction.

Summer’s Dream generally receives transaction information such as the amount paid, transaction status, payment date, and information necessary to associate the transaction with your customer account.

Your payment provider's handling of payment information is also governed by its own privacy and security practices.

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6. Recurring Memberships

If you enroll in a recurring membership, information necessary to administer the membership may be maintained for the duration of your membership and afterward as reasonably necessary for business, accounting, legal, dispute-resolution, and recordkeeping purposes.

This may include your membership level, billing history, renewal dates, membership status, payment status, and cancellation information.

Membership terms, billing, and cancellation requirements are addressed separately in the Summer’s Dream Tanning Studio Membership Policy.

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7. Cookies and Similar Technologies

Our website may use cookies, pixels, local storage, analytics technologies, and similar tools.

These technologies may be used to:

• Keep the website functioning properly

• Remember visitor preferences

• Maintain account sessions

• Improve website performance

• Understand website usage

• Measure traffic and engagement

• Prevent fraud and improve security

• Evaluate advertising and marketing campaigns

Where required, you may be provided with options for managing nonessential cookies.

You can also adjust cookie settings through your web browser. Disabling certain cookies may affect the operation of some website features.

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8. Analytics and Advertising

We may use analytics and advertising technologies to understand how customers and visitors interact with our website and marketing.

Depending on the services configured on our website, these technologies may collect information regarding website visits, page interactions, device information, advertising interactions, and similar activity.

Information collected through third-party analytics or advertising services may also be subject to those providers' privacy policies.

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9. Email and Text Communications

If you provide an email address or telephone number, we may use it to send communications related to your account, purchases, membership, transactions, or customer-service requests.

If you separately consent to promotional communications, we may also send information regarding promotions, products, studio news, or special offers.

You may unsubscribe from promotional emails by using the unsubscribe option provided in those messages.

Consent to receive promotional communications is not a condition of purchasing tanning services unless expressly stated otherwise and permitted by law.

Service-related communications necessary to administer an account, transaction, or membership may continue even if you unsubscribe from marketing communications.

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10. When We Share Information

Summer’s Dream does not sell personal information for money.

We may disclose personal information to third parties when reasonably necessary to operate our business or provide services.

These may include:

• Website hosting and technology providers

• Payment processors

• Customer-management systems

• Email and communication providers

• Analytics providers

• Professional advisers, including attorneys and accountants

• Service providers assisting with website operation, security, or business administration

We may also disclose information when reasonably necessary to:

• Comply with applicable law

• Respond to a subpoena, court order, or lawful governmental request

• Investigate suspected fraud or unlawful activity

• Enforce our agreements or policies

• Protect the safety, rights, or property of Summer’s Dream, our customers, or others

• Establish, exercise, or defend legal claims

Service providers may receive only the information reasonably necessary to perform services on our behalf, subject to their applicable agreements and legal obligations.

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11. Wix

The Summer’s Dream website is built and hosted using services provided by Wix.

As a result, certain information may be processed through Wix's systems when visitors use our website, submit forms, create accounts, purchase services, or interact with website features.

Wix's processing of information is also subject to its applicable privacy and security practices.

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12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining customer accounts, administering memberships, complying with legal and regulatory requirements, maintaining financial and transaction records, resolving disputes, and enforcing agreements.

Different categories of information may be retained for different periods.

Tanning acknowledgments, consent records, electronic signatures, transaction records, and other records subject to legal or regulatory requirements may be retained for the period required by applicable law or longer when reasonably necessary for legitimate business or legal purposes.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it in accordance with our record-retention practices.

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13. Information Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, misuse, alteration, disclosure, or destruction.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account credentials and should notify us if they believe their account has been accessed without authorization.

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14. Children's Privacy

Our website is not designed to collect personal information directly from children for general online marketing purposes.

Because tanning services may involve customers under 18 subject to applicable Michigan requirements, Summer’s Dream may collect information regarding minors and their parents or legal guardians when necessary to administer tanning services and required acknowledgments.

When parental or legal guardian involvement is required, Summer’s Dream may require the parent or guardian to be physically present at the studio and complete the applicable acknowledgment or consent process.

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15. Your Privacy Choices

Depending on the circumstances and applicable law, you may contact Summer’s Dream to request that we:

• Update or correct inaccurate personal information

• Provide information concerning personal information we maintain about you

• Delete certain information when we are not legally or operationally required to retain it

• Update communication preferences

• Stop sending promotional communications

Some information cannot immediately be deleted when we are required or reasonably permitted to retain it for legal, regulatory, accounting, safety, fraud-prevention, transaction, or dispute-resolution purposes.

For example, requesting deletion of your customer account may not require Summer’s Dream to delete records that must be retained regarding previous transactions or tanning acknowledgments.

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16. Third-Party Websites

Our website may contain links to third-party websites, social media platforms, or services that are not operated by Summer’s Dream.

We are not responsible for the privacy, security, content, or practices of third-party websites.

We encourage you to review the privacy policies of websites and services you visit.

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17. Business Transfers

If Summer’s Dream is involved in a merger, acquisition, sale, restructuring, financing, or transfer of all or part of its business or assets, personal information may be transferred as part of that transaction to the extent permitted by law.

Any successor receiving personal information would be expected to handle that information consistent with applicable legal requirements.

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18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, services, technology, or applicable requirements.

When we update the policy, we will revise the Last Updated date at the top of this page.

Material changes may also be communicated through the website or other appropriate means when required.

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19. Contact Summer’s Dream

If you have questions about this Privacy Policy, would like to update your information, or would like to submit a privacy-related request, please contact:

Summer’s Dream Tanning Studio
Cedar Springs, Michigan
Phone: +1-616-263-9107
Email: info@summersdreamstudio.com
Website: summersdreamstudio.com